On the off chance that some major Canadian corporation is trolling the internet and blog sites looking for information, here's a little tidbit for you...
Happily married professional woman, earning more than $100k a year. Two children under the age of four. Outsources most of her family's life - nanny, cleaning lady, people to clear snow in winter etc. Tries to compensate by preparing home-cooked, healthy meals for family. This includes preparing most meals "from scratch".
Add to this demographic the following scenario: Husband is ill after 3 long days of business travel. Children are also exhibiting signs of illness. Dog has puked all over her bed and youngest child has chosen this medium as a pseudo-finger paint and re-decorated living room. Dinner is pasta with home made sauce -- not from a jar, but home made, including nursing onions slowly in olive oil, adding fresh tomatoes and minced garlic, simmering quietly before adding fresh basil from garden to ensure no pesticides. At the same time, dinner for tomorrow night is being prepared in anticipation of coming home from work to face three ill males and no time to do anything other than administer hugs, kisses and mix a half-assed martini. Dinner for this next evening was to be beef pot pie - using left over cross rib roast, shallots, organic carrots, beef stock, dried mushrooms and ...wait for it....frozen peas purchased on the fly. Said frozen peas were a generic brand, in a "re-sealable bag".
Now, include in the above demographic that the aforementioned female possesses two graduate degrees. Re-sealable is not supposed to be difficult. BUT, should you chose to make "re-sealable" mean, "seemingly re-seable if all the gods are on your side" until the bag is returned, upside down in the freeze,r only to spill out all over the freezer and kitchen floor at 8 o'clock at night when, quite frankly, I have next to no patience, well, then screw you and your product.
If you want brand loyalty, think about your client. I am officially done and dusted with Canada's favorite generic brand and will from now on shell out the extra 50 cents for a company that will ensure a bag is actually re-sealable without an engineering degree.
Working women unite. End the tyranny of unre-sealable bags.